Two Launches, One Big Moment for Armaf
Armaf (Sterling Perfumes Industries) is entering the second half of 2026 with two major new releases — Odyssey French Kiss and Club de Nuit Intense Overdose. BJUTIP is proud to be a partner in both launches: we are the exclusive seller of French Kiss across the EU for an agreed period, and with Overdose, we are one of only a handful of EU distribution partners also organizing an official launch event for the fragrance.
French Kiss: An Exclusivity We're Proud Of
French Kiss officially launches on August 1st, and BJUTIP is the exclusive seller of the fragrance across the EU for an agreed period — meaning our B2B partners get first and exclusive access to this new fragrance through one trusted source, backed by guaranteed authenticity, consistent supply, and full go-to-market support.
The full name is Armaf Odyssey French Kiss, a limited-edition Eau de Parfum for women sitting in the floral gourmand family — a composition built to feel bright, sweet and effortlessly feminine all at once.
It opens on a juicy mix of apple, pear and strawberry, brightened with bergamot and lemon and softened by creamy coconut, before moving into a floral heart of rose, jasmine, orange blossom and lily of the valley, rounded out with a sun-kissed monoi accord and a touch of sugar. The base settles into amber, vanilla, praline and benzoin with soft musky woods, giving the fragrance a warm, dessert-like finish that lingers without feeling heavy. It's a fragrance made for everyday wear as much as for romantic evenings and special occasions — playful, comforting and quietly sophisticated.
This launch doesn't come with a dedicated event — French Kiss speaks for itself, and our focus is on making sure it's available to our partners from day one. This kind of exclusivity is exactly why Armaf continues to build its partnership with BJUTIP.
Club de Nuit Intense Overdose: Darker, Denser, Bolder
Overdose is a new interpretation of the iconic Club de Nuit Intense line — one of Armaf's most successful and widely recognized fragrances, prized across Europe for its exceptional value. Overdose takes the familiar Club de Nuit Intense DNA in a darker, denser, more intense direction, while staying true to the character that won the original millions of fans worldwide. The campaign is fronted by actor and style icon John Abraham.
Fragrance notes:
● Top: bergamot, tangerine, pineapple, blue crystals
● Heart: vanilla flower, oakmoss, plum
● Base: amber, patchouli, tonka bean, white powder
The result is a fragrance that is fruity, rich and fresh all at once, with strong projection and lasting sillage.
Why We're Hosting Our Own Launch Event for Overdose
Overdose was first unveiled to the world at a major event in London in early July 2026. BJUTIP is one of only a few EU distribution partners also organizing an official launch event for this release — going beyond simply bringing the product to shelves and e-commerce, and instead delivering the same energy and experience Armaf builds around its biggest launches to our own partners and customers.
Our own official launch event for Overdose takes place in the center of Prague on September 3rd, 2026. The venue remains under wraps for now, but the theme won't be a secret for long: expect a James Bond-inspired evening built around Overdose's campaign face, John Abraham — the actor and action star known internationally for films including Pathaan. Think sharp suits, a touch of intrigue, and an atmosphere that matches the bold, magnetic character of the fragrance itself. The event is invite-only — details will follow directly to our invited partners.
A Growing Partnership with Armaf
French Kiss and Overdose show exactly where Armaf is heading as a brand — bolder compositions, stronger campaigns, and carefully staged product launches. BJUTIP is proud to be at the forefront of both, whether as the exclusive seller of French Kiss or as one of the few official event hosts for Overdose in the EU. We look forward to bringing both fragrances to our B2B partners and end customers as soon as possible.
BJUTIP is a proud partner of Armaf (Sterling Perfumes Industries). For business inquiries and availability, contact us at info@bjutip.com.