On January 29, Bjutip hosted the Czech launch of Afnan 9PM Night Out at W Prague. The event marked the fragrance’s official introduction to the local market as part of a global launch taking place across 15 countries worldwide.
The Czech republic edition was designed to do more than simply present a new product. It was created to translate a global launch into a locally resonant experience, one that would connect with guests, generate visibility and position the fragrance in a way that felt immediate and elevated. That is precisely where Bjutip brought its value, shaping the event not only as a launch, but as a statement.
Hosted by Inna Puhajková, the evening welcomed more than 80 influencers, celebrities and guests, including actress Anička Kadeřávková, The Traitors finalist Sarah Horáková, Miss Czech Republic winner Aneta Vignerová, dancer and Asia Express contestant Icy Buchta, singer Sharlotta, singer Michal David, and The Bachelor winners Stanislava Lučková and Sarah Vu, along with many other well-known personalities. Their presence helped shape the atmosphere of the event and gave the launch strong visibility within the Central European lifestyle and beauty space.
The evening began with guest arrivals, followed by the official reveal of new fragrance 9PM Night Out, the key moment of the launch. The program then continued with networking and later an afterparty, allowing guests to experience the fragrance in a more natural, social setting and helping the launch extend beyond the reveal itself.
This is the kind of approach Bjutip brings to brand launches. At Bjutip, we create launches that go beyond presentation, turning products into experiences and brands into conversations. For Afnan 9PM Night Out, that meant creating an evening where the fragrance could come to life through people, energy and atmosphere.
And that is exactly what this launch delivered, a night with strong attendance, strong visibility and a clear brand message. Just like 9PM Night Out itself, the evening was designed to feel confident, memorable and impossible to ignore.
Event moments
